Mapping the New Engineering Service Development in project consulting firms with systemic perspective

Document Type : Original Article

Authors

1 Associate Professor, Faculty of Economic, Management and Administrative Sciences, Semnan University

2 Ph.D Candidate, Systems Management, Faculty of Economic, Management and Administrative Sciences, Semnan University

Abstract

The service segment, directly and indirectly, has a significant share of GDP. Among these, consulting engineering services is one of the most important service providers in various industries, which due to dynamism, uncertainty, and increasing global competition, Its continuous development is an inevitable necessity to meet the needs of customers.Identifying the challenges and how to develop consulting engineering services with the use of soda cognitive map with an emphasis on finding the steps of the process of creating a new engineering service, determining the factors affecting the process, and the marketing of this service is the main purpose of this research. The statistical population of the research is experts in the field of project consulting engineers who were selected using a purposive sampling method and research data were collected through in-depth and semi-structured interviews. The findings identified eleven steps to create a new engineering service and five key factors influencing the process. The marketing approach of the new engineering service based on the STP strategy was also explained. Validation of the findings was performed based on selected criteria related to qualitative research, which results indicate an acceptable level of validity and reliability.

Keywords

References

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