طراحی سیستم‌ توصیه‌گر محصولات شوینده بر مبنای تحلیل احساسات فازی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت فناوری، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران

2 استادیار، گروه مدیریت صنعتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران

3 استاد، گروه مدیریت صنعتی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران

چکیده

امروزه شبکه‌های اجتماعی به عنوان محلی برای ارائه نظرات کاربران نسبت به موضوعات مختلف از جمله محصولات مصرفی تبدیل شده‌است و این نظرات به منبعی ارزشمند برای تحلیل احساسات و استخراج انتظارات مشتریان از محصولات تبدیل شده‌است. این موضوع فرصت مناسبی را برای شرکت‌ها جهت بازطراحی محصولات خود بر اساس نظرات کاربران فراهم کرده‌است. در این پژوهش برای ارائه توصیه به واحدهای طراحی محصولات شوینده، از تحلیل احساسات مشتریان و مصرف‌کنندگان این محصولات در شبکه‌های اجتماعی استفاده کرده‌ایم. بیش از 4200 مورد از نظرات کاربران شبکه اجتماعی توئیتر بر اساس موضوع پژوهش در سال 2019 استخراج و در مرحله پیش‌پردازش متون پالایش و تگ‌گذاری شدند و پس از طی این مرحله با بکارگیری منطق فازی و مدلیابی‌موضوعی به تحلیل احساسات پرداخته شده است. مدلیابی موضوعی را به منظور یافتن ویژگی‌های مورد اشاره در نظرات برای داشتن رویکردی بهتر در واحدهای طراحی محصولات بکار بردیم و از منطق فازی برای استحصال میزان قطبیت نظرات به 5 دسته بسیار‌مثبت، مثبت، خنثی، منفی و بسیار منفی استفاده کرده‌ایم. نتایج بدست‌آمده از تحلیل احساسات در مدل پژوهش با استفاده از ماتریس آشفتگی مورد ارزیابی قرار گرفت و صحت 86.15% حاصل شد.
در این پژوهش از زبان و کتابخانه های پایتون برای جمع‌آوری، پالایش و تحلیل اطلاعات استفاده گردید.

کلیدواژه‌ها


عنوان مقاله [English]

Designing a Recommendation System of Detergent Products with Fuzzy Sentiment Analysis Approach

نویسندگان [English]

  • majid behravan 1
  • Mohammadreza Motadel 2
  • Abbas Tolui Eshlaghi 3
  • Reza Radfar 3
1 PhD Student, Department of Technology Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 Assistant Professor, Department of Industrial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3 Professor, Department of Industrial Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
چکیده [English]

Today, social media has become a place for users to comment on various topics, including consumer products, and these comments have become a valuable resource for sentiments analyzing and extracting customer expectations of products. This subject provides companies with a good opportunity to redesign their products based on user feedback. In this study, to provide recommendations to the design units of detergent products, we used sentiment analysis of customers and consumers of this products on social media. More than 4200 tweets were extracted from Twitter in 2019 based on the research topic and refined and tagged during the pre-processing of the texts. Afterwards, we analyzed the emotions using fuzzy logic and topic modeling. We have used topic modeling to find the features mentioned in the comments for a better approach in the design units, and fuzzy logic to obtain the degree of polarity of ideas into 5 categories: very positive, positive, neutral, negative and very negative. We used confusion matrix for evaluating research model and an accuracy of 86.15 % has been recorded.
In this research Python libraries are used for data gathering, cleansing and analysis.

کلیدواژه‌ها [English]

  • Sentiments Analysis
  • Recommendation System
  • Topic Modeling
  • Business Intelligence
  • Fuzzy Logic
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