Strategy Evaluation Based on D Numbers and BSC Framework (Case Study: Electrical Industry)

Document Type : Original Article

Authors

1 MSc. Student, Management, Accounting and Economics Faculty, Yazd University, Yazd, Iran

2 Associate Professor, Management, Accounting and Economics Faculty, Yazd University, Yazd, Iran

3 Assistant Professor, Management, Accounting and Economics Faculty, Yazd University, Yazd, Iran

Abstract

In the world of constantly changing, there is no definitive and accurate information and Long-term decisions will have a significant impact on the future of the industry. Since no organization has unlimited resources, So the decision about the best strategy that makes organization closer to its goal is very important. Exist of Templates to select the best decisions in conditions of uncertainty help managers to make the future of their organization. This research aims at introducing and applying the theory of D-numbers as an extension of the Dempster-Shafer Theory, checking Decision-making and selection of appropriate and effective strategies at every point of the balanced scorecard in the electricity industry to cover uncertainty and incomplete information. To achieve this goal, the strategies were classified in each perspective, then Each perspective is examined separately. Dempster-Shafer theory in terms of the technical imperfections resolves a flaw information and by Considering the lack of information from human judgments it will give greater accuracy results.

Keywords


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