یک راهنمای عملیاتی برای مدل‌سازی مبتنی بر عامل، بر پایه‌ دسته‌بندی پژوهش‌های صورت پذیرفته در علوم انسانی: انتشار نوآوری در ایران

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت صنعتی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران، ایران

2 استاد، گروه مدیریت صنعتی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران، ایران

3 استاد، گروه مدیریت بازرگانی، دانشکده‌ی مدیریت و اقتصاد، دانشگاه شهید بهشتی، تهران، ایران

چکیده

در این مقاله، ابتدا مدلی مفهومی برای دسته‌بندی پژوهش‌های مدل‌سازی مبتنی بر عامل در حوزه‌ی علوم انسانی ارائه شده است. سپس بر مبنای دسته‌بندی ارائه‌شده یک راهنمای عملیاتی جهت پیاده‌سازی مدل‌های مبتنی بر عامل ایجاد شده است. در این رهگذر، با هدف پیاده‌سازی راهنمای عملیاتیِ ارائه‌شده، به مدل‌سازی مبتنی بر عامل در حوزه‌ بازاریابیِ مربوط به انتشار نوآوری (انتشار تلویزیون در ایران) پرداخته شده است و ضمن اجرای گام‌به‌گام این راهنمای عملیاتی برای انتشار نوآوری، توسعه‌ی مدل با اعمال نمودن شبکه‌ ارتباطاتی ترجیحی مدنظر قرار گرفته است. در گام آخر نیز با در نظر گرفتن سناریوهای مختلف برای شبکه‌ی ارتباطاتی ترجیحی، اثر افزایش تعداد ارتباطات و افزودن شبکه‌های ارتباطاتی در بازار بالقوه برای پذیرش نوآوری (محصول و خدمت جدید) بررسی شده است.

کلیدواژه‌ها


عنوان مقاله [English]

An Operating Anatomy for Agent-Based Modeling Stand on the Categorization of Research Done In the Humanities: The Diffusion of Innovation in Iran

نویسندگان [English]

  • ehsan abolfathi 1
  • Abbas Toloie Eshlaghy 2
  • Mohammad reza Hamidizadeh 3
1 PhD. Student, Department of industrial management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 Professor, Department of industrial management, Science and Research Branch, Islamic Azad University, Tehran, Iran
3 Professor, department of Business Management, Faculty of Management and Accounting, shahid Beheshti University, Tehran, Iran
چکیده [English]

In this paper a conceptual model is presented for categorizing agent based modeling research in terms of credibility in the field of human sciences. In addition an operating anatomy, based on the proposed categorization, has been created to implement agent based models. In this way, in order to actually implement the operational anatomy presented in this study. We focus on agent based modeling in the field of marketing related to the diffusion of innovation (television diffusion in Iran) and , implementing this anatomical step by step , for the diffusion of innovation for development of the model, communication networks (Preferential) have been considered . In the last step, considering the different scenarios for Preferential, we have examined the effect of increasing the number of communications and adding communication networks in the potential market to accept innovation (product and service).

کلیدواژه‌ها [English]

  • Operating anatomy
  • agent-based modeling
  • marketing of the field of innovation diffusion

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