عنوان مقاله [English]
In this paper a conceptual model is presented for categorizing agent based modeling research in terms of credibility in the field of human sciences. In addition an operating anatomy, based on the proposed categorization, has been created to implement agent based models. In this way, in order to actually implement the operational anatomy presented in this study. We focus on agent based modeling in the field of marketing related to the diffusion of innovation (television diffusion in Iran) and , implementing this anatomical step by step , for the diffusion of innovation for development of the model, communication networks (Preferential) have been considered . In the last step, considering the different scenarios for Preferential, we have examined the effect of increasing the number of communications and adding communication networks in the potential market to accept innovation (product and service).
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