مدل دینامیکی آمادگی الکترونیکی بنگاه‌های تولیدی کوچک و متوسط جهت ورود به حوزه تجارت الکترونیک

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی، واحد رودهن، تهران، ایران.

2 استاد، گروه مدیریت صنعتی، دانشکده مدیریت و اقتصاد، دانشگاه آزاد اسلامی واحد علوم و تحقیقات، تهران، ایران.

3 استاد، گروه مدیریت تکنولوژی، دانشکده مدیریت و اقتصاد، دانشگاه آزاد اسلامی واحد علوم و تحقیقات، تهران، ایران.

4 دانشیار، گروه ریاضی، دانشکده علوم پایه، دانشگاه آزاد اسلامی، واحد فیروزکوه، تهران، ایران.

چکیده

امروزه کسب‌وکار و فن‌آوری اطلاعات دو مقوله‌ی جدایی‌ناپذیرند، آن‌چنان که تفکیک این دو در سازمان‌ها ناممکن به نظر می‌رسد. سیستم‌های اطلاعاتی از جمله ابزارهای نوین مدیریتی هستند که سازمان‌ها را در رسیدن به اهداف کسب‌وکار خود یاری می‌رسانند. لذا، جوامع و سازمان‌ها، به شرط آنکه قادر به توسعه دانش در بستر فناوری اطلاعات و ارتباطات باشند می‌توانند به توسعه خود امیدوار باشند. بدین منظور سازمان‌ها در زمینه ورود به عرصه‌های مختلف دیجیتال در حال برنامه‌ریزی هستند و ارزیابی از آمادگی الکترونیکی برای سنجش میزان و سطح موفقیت آن‌ها از اهمیت ویژه برخوردار است. تعیین میزان توانایی پذیرش، استفاده و به‌کارگیری فناوری اطلاعات و ارتباطات و کاربردهای مرتبط با آن در درون و برون سازمان‌ها از جمله مسائلی است که برای سازمان‌ها مهم تلقی می‌شود. در این پژوهش سعی شده است با بررسی مدل‌های موجود و با در نظر گرفتن نقاط قوّت و ضعف هر یک از آن‌ها، ابعاد و مؤلفه‌های آمادگی جهت پذیرش تجارت الکترونیک ارائه شود. به همین منظور ابتدا مدل‌های مطرح برای ارزیابی آمادگی الکترونیک مورد بررسی قرار گرفته است؛ سپس با استفاده از روش فراتلفیق، طبقه‌بندی جدیدی از ابعاد و مؤلفه‌های ارائه شده است. برای تعیین مؤلفه‌ها، پانل دلفی خبرگان و صاحب‌نظران حوزه تجارت الکترونیک در چهار مرحله تشکیل و مؤلفه‌ها استخراج و نهایی شده است. در نهایت مدل تدوین شده برای صنایع کوچک و متوسط شهرک صنعتی شمس‌آباد تهران، با استفاده از تحلیل دینامیکی مورد شبیه‌سازی قرار گرفته است.

کلیدواژه‌ها


عنوان مقاله [English]

A Dynamic Model of E-Readiness for SMEs to Enter the E-Commerce Domain

نویسندگان [English]

  • Farshid Farokhizadeh 1
  • Abbas Toloie Eshlaghy 2
  • Reza Radfar 3
  • Naghei Shoja 4
1 PhD. student, Faculty of Management and Accounting, Islamic Azad University, Roudehen branch,Tehran, Iran.
2 Professor, Faculty of Management and Economics, Islamic Azad University, Science and Research branch,Tehran, Iran.
3 Professor, Faculty of Management and Economics, Islamic Azad University, Science and Research branch,Tehran, Iran.
4 Associate Professor, Faculty of Basic Sciences, Islamic Azad University, Firuzkuh Branch, Tehran, Iran.
چکیده [English]

Today, business and information technology are two integral parts, as it seems impossible to distinguish between the two in organizations. Information systems are new management tools that help organizations achieve their business goals. Therefore, communities and organizations, provided that they are able to develop knowledge in the field of information and communication technologies can hope for their development. To this end, organizations are planning to enter different digital arenas and evaluation of e-readiness for measuring their level of success is of particular importance. Determining the ability to accept, use and apply ICT and its related applications within and outside organizations is one of the issues that is important for organizations. In this research, we tried to present dimensions and components of the e-readiness to accept the e-commerce by investigating the existing models and considering the strengths and weaknesses of either of them. For this purpose, firstly, the proposed models for evaluating the e-readiness have been examined. Then, applying the multi-disciplinary method, a new classification of dimensions and components is presented. To determine the components, the Delphi panel has been developed and finalized by the experts and economists of the e-commerce field in four stages. Finally, the model developed for the small and medium sized industries of the industrial city of Shamsabad, Tehran, has been simulated through dynamic analysis.
Key words: E-Readiness Assessment, E-Commerce, Dynamic Simulation, Small and Medium Sized Industries.

کلیدواژه‌ها [English]

  • E-Readiness Assessment
  • E-commerce
  • Dynamic simulation
  • Small and Medium Sized Industries
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