سیستم های ابتکاری انتقادیCSH: ابزاری کاربردی برای بهبود عملکرد بانکداری شرکتی دربانک ملت

نوع مقاله: مقاله پژوهشی

نویسندگان

1 استاد گروه مدیریت صنعتی، دانشگاه تربیت مدرس، تهران، ایران

2 مدیریت صنعتی گرایش تولید و عملیات دانشگاه تهران ایران

چکیده

امروزه ، اجرای بانکداری شرکتی بعنوان یکی از شیوه های نوین بانکداری ، در راستای تحقق اهداف تعالی سازمانی ،ضرورتی انکارناپذیری محسوب میشود و عواید حاصل ازاجرای صحیح آن در افزایش سود اوری بانکهااثرگذار خواهد بود. پژوهش حاضر بانکداری شرکتی رابه منظور بازنگری عمیق و ریشه ای، با رویکردسیستم های ابتکاری انتقادی، بررسی و کنکاش کرده وبا استفاده از این رویکرد ،ادراک و بازتاب نظرهای (پنهان )ذینفعان در قالب دوازده پرسش مرزی و در دو حالت "وضع موجود" و حالت "باید "باشد اکتشاف می نماید.
در این مقاله، ما از تفکر انتقادی سیستم و مفاهیم نقد مرزی و درگیری های ساختاری مداوم استفاده می کنیم تا بتوانیم یک تحلیل انتقادی از یک مطالعه موردی در مورد بانکداری شرکتی در بانک ملت بپردازیم. بر این اساس، پیشنهاد می کنیم که رویکرد CSH دارای اثربخشی نظری و عملی برای بهبود عملکرد بانکداری شرکتی می باشد. نتایج این پژوهش ،پیشنهادهایی برخاسته از اکتشاف و درک قضاوت مرزی (قضاوتهای اولیه درباره سیستم) و نگاه کلی درباره آن، به منظور بازطراحی و اجرای تغییرات کلیدی در بانکداری شرکتی بانک ملت را فراهم می کند.

کلیدواژه‌ها


عنوان مقاله [English]

Critical Systems Heuristics : An Applied Tool for Improving Corporate Banking Performance in Mellat Bank

نویسندگان [English]

  • adel azar 1
  • hasan arabameri 2
1 Professor, Department of Industrial Management, Tarbiat Modares University, Tehran, Iran.
2 university of tehran- iran
چکیده [English]

Nowadays, the implementation of corporate banking as one of the new methods of banking in order to realize the goals of organizational excellence is an indispensable necessity and the proceeds from its proper implementation will increase the profitability of banks. The present research investigates and analyzes the corporate banking for a deep and radical overview, with the approach of critical innovative systems. Using this approach, the perception and reflection of the (hidden) stakeholders' views in the form of twelve border questions and in two state of the" Is "state and state "must".
In this paper, we will use the critical thinking system and the concepts of border critique and ongoing structural conflicts in order to provide a critical analysis of a case study on corporate banking in Mellat Bank. Accordingly, we propose that the CSH approach has theoretical and practical effectiveness in improving corporate banking performance. The results of the study provide suggestions for the discovery and understanding of Boundary Critiques (initial Critiques about the system) and a general look at it in order to redesign and implement key changes in the banking system of the Mellat Bank.

کلیدواژه‌ها [English]

  • Corporate Banking
  • Critical Systems Heuristics
  • Boundary Critiques
  • Is State
  • Must State
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