سیستم های ابتکاری انتقادیCSH: ابزاری کاربردی برای بهبود عملکرد بانکداری شرکتی دربانک ملت

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد گروه مدیریت صنعتی، دانشگاه تربیت مدرس، تهران، ایران

2 مدیریت صنعتی گرایش تولید و عملیات دانشگاه تهران ایران

چکیده

امروزه ، اجرای بانکداری شرکتی بعنوان یکی از شیوه های نوین بانکداری ، در راستای تحقق اهداف تعالی سازمانی ،ضرورتی انکارناپذیری محسوب میشود و عواید حاصل ازاجرای صحیح آن در افزایش سود اوری بانکهااثرگذار خواهد بود. پژوهش حاضر بانکداری شرکتی رابه منظور بازنگری عمیق و ریشه ای، با رویکردسیستم های ابتکاری انتقادی، بررسی و کنکاش کرده وبا استفاده از این رویکرد ،ادراک و بازتاب نظرهای (پنهان )ذینفعان در قالب دوازده پرسش مرزی و در دو حالت "وضع موجود" و حالت "باید "باشد اکتشاف می نماید.
در این مقاله، ما از تفکر انتقادی سیستم و مفاهیم نقد مرزی و درگیری های ساختاری مداوم استفاده می کنیم تا بتوانیم یک تحلیل انتقادی از یک مطالعه موردی در مورد بانکداری شرکتی در بانک ملت بپردازیم. بر این اساس، پیشنهاد می کنیم که رویکرد CSH دارای اثربخشی نظری و عملی برای بهبود عملکرد بانکداری شرکتی می باشد. نتایج این پژوهش ،پیشنهادهایی برخاسته از اکتشاف و درک قضاوت مرزی (قضاوتهای اولیه درباره سیستم) و نگاه کلی درباره آن، به منظور بازطراحی و اجرای تغییرات کلیدی در بانکداری شرکتی بانک ملت را فراهم می کند.

کلیدواژه‌ها


عنوان مقاله [English]

Critical Systems Heuristics : An Applied Tool for Improving Corporate Banking Performance in Mellat Bank

نویسندگان [English]

  • adel azar 1
  • hasan arabameri 2
1 Professor, Department of Industrial Management, Tarbiat Modares University, Tehran, Iran.
2 university of tehran- iran
چکیده [English]

Nowadays, the implementation of corporate banking as one of the new methods of banking in order to realize the goals of organizational excellence is an indispensable necessity and the proceeds from its proper implementation will increase the profitability of banks. The present research investigates and analyzes the corporate banking for a deep and radical overview, with the approach of critical innovative systems. Using this approach, the perception and reflection of the (hidden) stakeholders' views in the form of twelve border questions and in two state of the" Is "state and state "must".
In this paper, we will use the critical thinking system and the concepts of border critique and ongoing structural conflicts in order to provide a critical analysis of a case study on corporate banking in Mellat Bank. Accordingly, we propose that the CSH approach has theoretical and practical effectiveness in improving corporate banking performance. The results of the study provide suggestions for the discovery and understanding of Boundary Critiques (initial Critiques about the system) and a general look at it in order to redesign and implement key changes in the banking system of the Mellat Bank.

کلیدواژه‌ها [English]

  • Corporate Banking
  • Critical Systems Heuristics
  • Boundary Critiques
  • Is State
  • Must State
[1]      Bageri, ahsan, Difference in corporate banking with traditional banking, Banker journal, (1398), 2-5
[2]      Mohammadi, R, Inanloo, F, Mostoufi, P, Jafarnejad, F, orporate banking provides diverse customer needs for the country's economic growth, Partow Journal of Bank mellat, (1392), 85, pp18-48
[3]      Maryam Abbasi, Golsan Ahsani, Mohammad Heydari, Habibollah Danai, The Role of corporate banking profitability in theportfolio of banking services, INTERNATIONAL JOURNAL OF HUMANITIES AND CULTURAL STUDIES (2016) ISSN 2356-5926
[4]      Azar, A. Zahedi, Sh., Amirkhani, T, A Model for Implementing Performance-based Budget: A System Dynamics Approach. Iranian journal of management sciences.(2011)vol 5.pp, 29-54. (in Persian)
[5]      Ulrich, W,. (1983). Critical heuristics of social planning: A new approach to practical philosophy. J  Wiley & Sons. (1983) 94-67
[6]      Dehghan Nayeri, M , Kazaei, M, Alinasab, F Critical Systems Heuristics (CSH) to Deal with Stakeholders' Contradictory Viewpoints of Iran Performance Based  Budgeting System , Journal ofIndustrial Management, 71(9)pp 923-959
[7]      Midgley, G., & Pinzon, L. (2011). Boundary critique and its implications for conflict prevention. Journal of the -7Operational Research Society, 62, 1543-1554.
[8]      SHivaei Kajori .M, Examine the expectations of Mellat Bank's corporate customers. Master's Thesis, MBA Management, Campus Alborz University of Tehran, 1393
[9]      Rabeti, R Corporate Banking and Customer Value, Top Organizer Magazine, (1394), 110, 52-60
[10]   Christina majaski,  Retail Banking vs. Corporate Banking: What's the Difference?  Investopedia (2019) 10-9
[11]   Noori Brojerdi, P, A Comparative Study of Corporate Banking Situation in Iran and the World, Review of 30 banks and the global financial group and banks of Iran. B) Examining the banks of other countries in the MENA region and Iranian banks, the 23rd Islamic Banking Conference, (1391) Tehran, Iran's High School of Banking Studies
[12]   Mohammadi, R, Inanloo, F, Mostoufi, P, Jafarnejad, F, Corporate Banking Features, Partow Journal of Bank mellat, (1392), 80, 6-20
[13]   Mohammadi, R, Naeimi, S, Commercial Banking Case Study at Islamic Bank Islamic Bank, Malaysia Bank Research and Planning Center (1398)
[14]   Mergan, M, Hosinzadeh, M, Amiri, Four-dimensional design for the use of multiple methodologies in operations research Using the analysis of the community of morology, the perspective of industrial management, 3(11), 63-87
[15]   Ulrich, W. Beyond methodology choice: critical systems thinking as critically systemic discourse. Journal of the Operational Research Society, (2003) 54(4), 325-342.
[16]   Ulrich, W. A Brief Introduction to Critical Systems Heuristics (CSH). ECOSENSUS project website. (2005)The Open University, Milton Keynes, UK, 14 October 2005
[17]   Flood, R. L. & Jackson, M. C. Total systems intervention: A practical face to critical systems thinking. Systems Practice, (1991) 4(3), 197-213.
[18]   18-Ulrich, W. Critical systems thinking. Encyclopedia of Operations Research and Management Science, (2013) 314-326
[19]   Ulrich, Werner and Reynolds, Martin Critical systems heuristics. In: Reynolds, Martin and Holwell, Sue eds. Systems Approaches to Managing Change: A Practical Guide. London: Springer, (2010) pp. 243–292.
[20]   Ulrich, W. Reflective practice in the civil society: the contribution of critically systemic thinking. Reflcetive Practice, (2000), 1 (2), 247-268. 
[21]   Williams, B, Hummeldrunner, R, Systems Concepts in Action, translated  by Adel Azar (1393) Publishers   BY Saffar, Tehran
[22]   Midgley, Gerald systemic intervention :philosophy, methodology, and ractice.New York:Kluwer Academic/Plenum. (2000)
[23]   Venter, C., & Goede, R. A critical systems approach to business intelligence system development. In Proceedings of the 59th Annual Meeting of the ISSS-2015 Berlin, Germany, 2016  (Vol. 1, No. 1).
[24]   Ulrich, W. Critical heuristics of social systems design. European Journal of Operational Research,  (1987)pp. 276-313.
[25]   Midgley, G. Dealing with coercion: Critical systems heuristics and beyond. Systems Practice, (1997) pp. 37-57.