Using JOURNEY Making Approach to structurize the problem of strategy making for Holdings (Case study: Thermal Power Plants Holding Company)

Document Type : Original Article


1 PhD in Industrial Management, Faculty of Economics and Management, Tarbiat Modares University, Tehran, Iran

2 Department of International Relations and Public Administration, School of Economics and Management, University of Minho, Braga, Portugal

3 Professor, Department of Industrial Management, Faculty of Economics and Management, Tarbiat Modares University, Tehran, Iran

4 PhD Student in Public Management, Science and Research Branch, Islamic Azad University, Tehran, Iran


The complexity of designing a strategy for the Thermal Power Plant Holding, leads to many fifficulties and inappropriateness of previous strategies. Problem structuring methods, facilitate the process of identifying the problems in a coherent and logical context. A process that takes various steps to identify the problem and its complexities, and ultimately, the result is the formulation of the organization's main strategies based on real conditions. The result of such an effort is to formulate a strategy that has the least confrontations and complexities while implementing. In this research, a PSM approach called JOURNEY MAKING is used.
The research method is developed and applied. Also, the data gathered from 20 experts, consultants and senior experts of Thermal Power Plant Holding with interview and questionnaire. Finally, 10 steps of JOURNEY MAKING were implemented and 8 major scenarios were designed in 2 phases of operation and development. At the end, suggestions were made for the implementation of the scenarios.


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