Modern Research in Decision Making

Editor's Note: Special Issue "New Applications of Decision Making in Business and Marketing" License Number: 200085

Document Type : Editor's note

Author

Ali RajabZadeh
Abstract
Rapid technological developments and the increasing complexity of business environments have overtaken the traditional boundaries of knowledge in the fields of business and marketing, making the need to redefine decision-making processes more evident than ever. Meanwhile, the emergence of new technologies such as artificial intelligence, big data analytics, and digital marketing has not only provided managers with new tools, but has also changed the nature of risk, ethics, and sustainability in strategic decision-making. Understanding these developments and scientifically analyzing their various dimensions is a serious mission that weighs heavily on the shoulders of the country’s academic and research community.
Understanding this vital need, the scientific research journal “Modern Research in Decision Making” decided to compile and publish a special issue centered on “New Applications of Decision Making in Business and Marketing” in a call that was previously published. The valuable reception of this call by researchers, professors, and students was a testament to the importance and dynamism of this field in the country. After careful reviews and expert reviews, seven articles were selected from the received articles, each of which addressed an original and practical aspect of the topics raised in the call.

Keywords

Editor's Note
Journal of Modern Research in Decision Making
Special Issue on Business Management
  
Nemati Parashkooh,S. , MalekAkhlagh,E. and Hooshmand Chaijani,M. (2025). Business Intelligence as a Driver of Open Innovation and Competitiveness: A Study on the Internationalization Performance of Small and Medium- Sized Companies (Case Study: Chemical Industry in Guilan Province). Modern Research in Decision Making, 10(Issue 4 - Business Management Special Issue), 1-25.
Khani,A. M. , Jafarnjad,A. and Rezasoltani,,A. (2025). A hybrid machine learning model based on weighted voting for intelligent classification of bank customer value. Modern Research in Decision Making, 10(Issue 4 - Business Management Special Issue), 26-58.
Karimi,N. (2025). Evaluation of the Efficiency of Digital Marketing Strategies Using Data Envelopment Analysis Approach. Modern Research in Decision Making, 10(Issue 4 - Business Management Special Issue), 60-91.
Norouzi,H. and Rahmani Gohar,M. (2025). Investigation of the Effect of Social Media Marketing on Brand Equity and Brand Attachment in the Insurance Industry with the Mediating Role of Brand Trust and Commitment. Modern Research in Decision Making, 10(Issue 4 - Business Management Special Issue), 93-117.
Shebro,A. and Akhondzadeh Noughabi,E. (2025). Dynamic Customer Churn Modelling In Banking Industry Using Sequence Mining. Modern Research in Decision Making, 10(Issue 4 - Business Management Special Issue), 119-154.
Khoddami,S. and Nosratpanah,R. (2025). Data-driven analysis of competitive marketing performance under uncertainty: The Effect of multiple interactions between big data, marketing analytics capabilities, artificial intelligence, and holistic marketing decision-making. Modern Research in Decision Making, 10(Issue 4 - Business Management Special Issue), 156-179.
valizadeh,O. , akhavan rad,M. and fakoor,A. (2025). Analyzing customer churn in the banking industry using machine learning algorithms. Modern Research in Decision Making, 10(Issue 4 - Business Management Special Issue), 181-203.

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