Providing a Conceptual Framework for Electronic Commerce Websites Based on the Neuro Website Design Theory

Document Type : Original Article

Authors

1 Assistant Professor, Information Technology Management Department, Management Faculty, Kharazmi University, Tehran, Iran

2 M.A. in Information Technology Management, Kharazmi University, Tehran, Iran

Abstract

Today, more than ever, people spend much of their personal and social life in virtual space. A website is a channel of communication with its stakeholders and audiences. In the marketing literature, there is a great emphasis on the first confrontation with the customers, hence designing a website is known as a significant competitive factor. Neuro marketing Theory that is based on the brain’s function in the field of marketing has been developed in website designing field and has created Neuro Web Design Theory. During literature review analyses the authors discuss the requirement of using this Theory in websites design, especially in shopping websites. The research was based on 60 case studies of shopping websites (collected from Alexa website) in the world and applying correlation test between websites rank and their compliance with Neuro Web Design requirements. The results proved the research hypothesis that there is a significant correlation between Neuro Web Design requirements and websites rank. But results rejected the Hypothesis that there is a significant correlation between Neuro Web Design requirements and the time Spent on the website. Hypotheses of the existence of a significant difference between websites with different Business Models were confirmed.

Keywords

References

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