Rapid technological developments and the increasing complexity of business environments have overtaken the traditional boundaries of knowledge in the fields of business and marketing, making the need to redefine decision-making processes more evident than ever. Meanwhile, the emergence of new technologies such as artificial intelligence, big data analytics, and digital marketing has not only provided managers with new tools, but has also changed the nature of risk, ethics, and sustainability in strategic decision-making. Understanding these developments and scientifically analyzing their various dimensions is a serious mission that weighs heavily on the shoulders of the country’s academic and research community.
Understanding this vital need, the scientific research journal “Modern Research in Decision Making” decided to compile and publish a special issue centered on “New Applications of Decision Making in Business and Marketing” in a call that was previously published. The valuable reception of this call by researchers, professors, and students was a testament to the importance and dynamism of this field in the country. After careful reviews and expert reviews, seven articles were selected from the received articles, each of which addressed an original and practical aspect of the topics raised in the call.