Designing and Prioritizing Human Resource Development Strategies in the Insurance Industry with SWOT, FDANP and FGTMA Techniques

Document Type : Original Article

Authors

1 PhD student in Organizational Behavior and Human Resource Management, College of Management, University of Tehran, Tehran, Iran

2 Full Professor, Department of Industrial Management, Faculty of Management, University of Tehran, Tehran, Iran

3 Full Professor, Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran

Abstract
Today, the dynamic and competitive business environment has made human resource development (HRD) a part of the strategic human resource management programs, and managers try to improve the competitiveness of the organization by developing employees. Therefore, the present study was conducted with the aim of formulating and prioritizing HRD strategies. This study is applied in terms of purpose, descriptive survey in nature, and mixed in terms of research method. In its qualitative phase, HRD strategies were formulated based on the SWOT matrix through in-depth interviews, and the indicators effective in prioritizing these strategies were determined. In the quantitative phase, the intensity of the effect and weight of the indicators were determined using the Fuzzy DANP technique, and the strategies were ranked using the Fuzzy GTMA technique. The statistical population of the study was managers and experts in the field of human resources of an insurance company, and sampling was carried out in a purposeful manner. The results of the research showed that the most important indicators affecting the selection of HRD strategies are: "the level of willingness, cooperation, and participation of employees in implementation", and "the amount of budget required". Also, based on the results of the fuzzy GTMA technique, the strategies of "generalizing in-service training to all levels of the organization", "strengthening the connection between HRD programs and the performance evaluation and promotion system of employees" and "strengthening creative and innovative thinking in employees and reducing their resistance to change" have a higher priority in this organization.

Keywords


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