The Relationship between Perceived Environmental Turbulence, Strategic Orientations and New Product Success in Export Companies (Case Study: Wagon Pars Company)

Document Type : Original Article

Authors

1 Department of Commercial Management ,Faculty of Management and accounting, South Tehran Branch, Islamic Azad University, Tehran, Iran.

2 Assistant professor, Statistic research and training center, Tehran, Iran

Abstract

The aim of the present study is to examine the relationship between perceived environmental turbulence, strategic orientations, and new product success in export companies. For this purpose, 137 expert employees of Wagon Pars Company were selected in order to complete the research questionnaire. Content validity of this questionnaire has been established by experts in this field and the reliability was determined by using Cronbach's alpha test. In the end, for analyzing research hypothesis, linear regression test was used and results indicated that there is a significant relationship between perceived environmental turbulence and its dimensions including perceived technological turbulence, perceived market turbulence, perceived competitive turbulence and market innovation orientation in Wagon Pars Company. On the other hand, it was observed that there is a significant relationship between market orientation and new product success in Wagon Pars Company and the relationship between innovation orientation and new product success in Wagon Pars Company is as well a significant one.

Keywords

References

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Modern Research in Decision Making
Volume 1, Issue 3
October 2016
Pages 161-174

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