Holman, J. P., Thermodynamics. Translated by Modares Razavi, M. R., Ferdowsi University Publications, Mashhad, 1374.
 Reys. Al; Throut. Jack. Marketing Strategies. Pormomtaz. A., Asia, Tehran, 1384.
 Hoberg, G., and Maksimovic, V. Product life cycles in corporate finance. SSRN Electronic Journal. 2019, 1: p.1-26.
 Tseng. K. J., Modification model of product life cycle based on the theorem of thermodynamics. J Bus Strait, 15, 1, 2004, p.1-17.
 Ayres, Robert U., and Indira Nair. Thermodynamics and economics. Physics Today,1984, 37(11): p.62-71.
 Bakshi, Bhavik R., and Nandan U. Ukidwe. The role of thermodynamics in life cycle assessment of existing and emerging technologies. International Symposium on Electronics and the Environment, 2006. P.15-20.
 Donndelinger, Joseph A., and Scott M. Ferguson. Design for the marketing mix: The past, present, and future of market-driven engineering design. Journal of Mechanical Design, 2020. 142(6): p.1-17.
 Cengel, Y., Turner, R., and Cimbala, J. Fundamentals of thermal fluid sciences. New York: Mc Graw Hill, 2008.
 Mitchell, Sarah-Louise, and Moira Clark. Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations. Journal of Marketing Management 2019. 35(1-2): p.13-39.
 Cheng.S.C., and Tseng K. J., Application of Thermodynamics on determining the size of the sales force. 2002. 91(12): p.111-120.
 Kotler, Philip, and Gary Armstrong. Principles of marketing. Pearson education, 2010.
 Hsieh, J. S. Principles of Thermodynamics, Published by McGraw-Hill, US, 1975.
 Kotler, P. and Keller, K. L. Marketing Management, Fourteenth Eds., NJ: Prentice Hall 2013.
 McCarthy, E. Jerome, and William D. Perreault Jr. Basic marketing, Richard D. Irwin, Homewood, IL, 1964.
 Mohammadi, Hosein, S. Saghaian, and Alizadeh Parisa. "Prioritization of expanded marketing mix in different stages of the product life cycle: The case of food industry, 2018. 19(1): p.993-1003.
 Othman, Bestoon Abdulmaged, Amran Bin Harun, and Safdar Nazeer. Issues and challenges faced by Malaysian umrah travel agencies in providing excellent marketing mix services to umrah pilgrims. The Journal of Social Sciences Research. 2018. P.611-618.
 Abd Wahab, Norsyaheera, Lailatul Faizah Abu Hassan, Siti Asiah Md Shahid, and Siti Noorsuriani Maon. The relationship between marketing mix and customer loyalty in hijab industry: the mediating effect of customer satisfaction. Procedia Economics and Finance, 2016, 37: p.366-371.
 Xie, Yutian. The relationship among marketing mix, customer satisfaction and customer loyalty of Chinese tourists to budget hotel of central Bangkok. (2020): 1-23.
 Verma, Yogesh, and Maithili RP Singh. Marketing mix, customer satisfaction and loyalty: an empirical study of telecom sector in Bhutan. Indian Journal of Commerce and Management Studies. 2017. 8(2): p.121.
 Owomoyela, S. K., K. O. Oyeniyi, and O. S. Ola. Investigating the impact of marketing mix elements on consumer loyalty: An empirical study on Nigerian Breweries Plc. Interdisciplinary journal of contemporary research in business. 2013. 4(11): p.485-496.
 Isoraite, Margarita. Marketing mix theoretical aspects. International journal of research granthaalayah, 2016. 4(6): p.25-37.
 Ameur, I., Keltouma, M. A. H. I., & Souar, Y. The Impact of marketing mix elements on customer loyalty for an Algerian telecommunication company. Expert Journal of Marketing. 2015. 3(1): p.1-26.
 Rahman, M. M., and Kuzminov, A. N. Marketing mix as a source of increasing the efficiency of marketing activity. Modern Problems of Scientific Activity. 2019.1: p.66-68.
 Paniandi, Tamil Arasi, Ahmad R. Albattat, Maryam Bijami, Alfieyounna Alexander, and Vinod Balekrisnan. Marketing mix and destination image, case study: Batu Caves as a religious destination. Almatourism-Journal of Tourism, Culture and Territorial Development. 2018. 9(17): p.165-186.
 De Kluyver, Cornelis A. Innovation and industrial product life cycles. California Management Review. 1977. 20(1): p.21-33.
 Saaty, Thomas L. Decision making for leaders: the analytic hierarchy process for decisions in a complex world. RWS publications, 1990.