بررسی منطق تصمیم‌گیری کارآفرینان ایرانی مبتنی بر نظریه امکان‌گرایی

نوع مقاله: مقاله پژوهشی

نویسنده

استادیار، گروه کارآفرینی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران

چکیده

ارائه نظریه امکان‌گرایی در برابر هدف‌گرایی توسط سارازواتی آغاز تحولاتی بنیادین در زمینه درک منطق تصمیم‌گیری کارآفرینان است. این نظریه با ارائه پنج اصل نشان می‌دهد که کارآفرینان متفاوت از مدیران کلاسیک و به‌خصوص مدیران شرکت‌های بزرگ تصمیم‌گیری می‌کنند. این مقاله رویکردی کیفی دارد و داده‌ها از طریق مصاحبه با کارآفرینان ایرانی که شرکت‌های کارآفرینانه‌‌ موفقی را در صنایع مختلف تأسیس کرده‌اند، جمع‌آوری شده‌اند. تحلیل داده‌ها با استفاده از روش نگاشت علّی انجام شده و نشان می‌دهد که کارآفرینان ایرانی از این منطق و تفکر تصمیم‌گیری تبعیت می‌کنند. تحلیل نگاشت‌های علّی و استخراج مفاهیم مرکزی نشان می‌دهد که کارآفرینان ایرانی اصول ضرر قابل‌تحمل، شراکت، پیش‌بینی به‌جای کنترل و نیز استفاده از پیشامدهای خوب و بد را در تصمیم‌گیری‌های خود به‌خوبی به‌کار می‌گیرند. نتایج این تحقیق نشان داد که عموم کارآفرینان ایرانی با تکیه‌ بر امکانات موجود، شرکت‌های کارآفرینانه را بنا نهاده و به‌مرور به سمت هدف‌گرایی در تصمیمات، پیش می‌روند. این منطق، درنهایت منجر به شکل‌گیری پارادایم خلق تدریجی یا یک‌باره شرکت‌های کارآفرینانه با توجه به منابع در دسترس خواهد شد.

کلیدواژه‌ها


عنوان مقاله [English]

An Investigation of Iranian Entrepreneurs’ Decision Making Logic Based On Effectuation Theory

نویسنده [English]

  • Saeed Mirvahedi
Assistant Professor of Entrepreneurship, School of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
چکیده [English]

Effectuation theory by Sarasvathy has helped scholars and practitioners to better understand the logic and process of entrepreneurs’ decision making. Five main principles of this theory show that entrepreneurs are thinking in different way in comparison with traditional managers especially who manage large companies. This paper has a qualitative approach and data gathered through semi-structured interviews with some entrepreneurs from different industries in Iran. The cases are successful entrepreneurial companies. Analysis by causal mapping method demonstrates that Iranian entrepreneurs make decisions in accordance with effectuation principles. They use their available means, affordable loss instead of expected return, partnership, contingencies and prediction instead of control. More analysis show that entrepreneurs make decisions effectually in the beginning stage of the firm but after a while, they shift to causation manner. Finally effectuation logic may cause to gradual or sudden creation of the firm based on available resources.

کلیدواژه‌ها [English]

  • Decision making
  • Entrepreneurship
  • Effectuation
  • Causation
  • Causal mapping

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