عنوان مقاله [English]
Today, the environment has become increasingly crucial issue for all classes of people, both in the customer and what the place manufacturer. The main purpose of this study is to provide a method for evaluating health product environmental impact is to identify and develop green product.This study uses to analyze the data Interpretive Structural Modeling (ISM) Method and a fuzzy decision-making approach includes Fuzzy Extent Analysis (EA) and fuzzy hierarchical TOPSIS. Also, uses experts' industry of sanitary accessories in Qazvin in order to identify effective and key criteria in environmental impact assessment, Identify and development of green product. The results shows that design (2) has cleaning products to better environmental performance than the plan (1) in a four-stage life cycle. According to obtained results managers of accessories products manufacturer of Qazvin in order to reduce the environmental impact of its cleaning products, must consider seven key criteria in this study to planning and assessment the environmental impact and green accessories production. Also, these can with more study selects an appropriate method of assessment the environmental impact of green products and prevents from entering incompatible accessories products with environment to market.
 González-Benito J., González-Benito O. (2006)" A review of determinant factors of environmental proactivity ", Business Strategy and the Environment, 15)2 :(87-102.
 Murillo-Luna J.L., Garcés-Ayerbe C., Rivera-Torres P. (2008) "Why do patterns of environmental response differ? A stakeholders’ pressure approach", Strategic Management Journal, 29(11): 1225-1240.
 Dangelico Rosa Maria., Pontrandolfo Pierpaolo (2010) "From green product definitions and classifications to the Green Option Matrix", Journal of Cleaner Production, 18(1): 1608-1628.
 Chan Hing Kai., Wang Xiaojun., Chung Sai Ho. (2013) "A fuzzy-AHP framework for evaluation of Eco-design alternatives ", International Journal of Innovation, Management and Technology, 4(1):78-91.
 Jabbour Charbe Jose Chiappetta., Jugend, Danie., Jabbour, Ana Beatriz Lopes de Sousa., Gunasekaran, Angappa., Latan, Hengky. (2015) "Green product development and performance of Brazilian firms: Measuring the role of human and technical aspects", Journal of Cleaner Production, 87:1, 442- 451.
 Wang, Xiaojun., Chan, Hing Kai., Li, Dong. (2015) "A case study of an integrated fuzzy methodology for green product Development", European Journal of Operational Research, 241: 212-223.
 Nakhai A., Kheyri B. (2012) "The impact Study selective factors on the intention to buy green", Journal Marketing Management, 15(1): pp. 105-130, (in Persian).
 Chen, Yu-shan., chang,ching-Hsun. (2013) "Capabilities, green transformational leadership and green creativity", J Bus Ethics, 116:107–119.
 Ramezaniyan M.R., Smailpor R., Tondkar S.H. (2010) "Green marketing mix impact on consumer purchase decision making process", Journal of Business Management, 2(5): 72-89, (in Persian).
 Chen Y.S., Lai S.B., Wen C.T. (2006) "The influence of green innovation performance on corporate advantage in Taiwan", Journal of Business Ethics, 67(4): 331-339.
 Chung Y., Tsai C. (2007) "The effect of green design activities on new product strategies and performance: an empirical study among high-tech companies", International Journal of Management, 24(2): 276-288.
 Ottman J. A., Stafford E.R., Hartman C.L. (2006) "Green marketing myopia", Environment, 48 (5): 22-36.
 Seuring Stefan., Koplin Julia., Behrens Torsten., Schneidewind Uwe (2003) "Sustainability assessment in the German detergent industry: from stakeholder involvement to sustainability indicators", sust.dev, 11:199-212.
 Johansson Glenn., Sundin Erik. (2014) "Lean and green product development: two sides of the same coin?", Journal of Cleaner Production, 85:104-121.
 Blengini Gian Andrea, Busto Mirko, Fantoni Moris, Fino Debora (2012) "ECO – efficient waste glass recycling: Integrated waste management and green product development through LCA", Waste Management, 32: 1000 –1008.
 Kapur Amit, Baldwin Cheryl., Swanson Mary, Wilberforce Nana, McClenachan, Giovanna, Rentschler, Mark (2012) "Comparative life cycle assessment of conventional an Green Seal- compliant industrial and institutional cleaning products", Int J Life Cycle Assess, 17: 377 -387.
 Koning Arjan de., Schowanek Diederik., Dewaele Joost., Weisbrod Annie., Guinée Jeroen. (2010) "Uncertainties in a carbon footprint model for detergents; quantifying the confidence in a comparative result", Int J Life Cycle Assess, 15:79–89.
 Koehler A., Wildboz C. (2009) "Comparing the environmental footprints of home-care and personal-hygiene products: The relevance of different life-cycle phases", Environ Sci Tech, 43: 8643–8651.
 Saouter E., Van Hoof A. (2001) "A database for life-cycle assessment of Procter & Gamble laundry detergents", Int J Life Cycle Assess, 7(2):103 –114.
 Ajdari A.R., Mazarei A., Naghsh bishi H. (2012) "Designing Sustainable (green)", (First Edition), Venos, (in Persian).
 Azar A., Tizro A., Moghbel A., Rostami A.A. (2010) "Designing the model of supply chain agility , interpretive structural modeling approach", Management Researches in Iran, 14(4): 1-25, (in Persian).
 Zarei A., Izad khah M.M. (2015) "Interpretive structural modeling of strategy map in specialized parent company", Management Researches in Iran, 19(3): 135-160, (in Persian).
 Olfat L., Shahriyari nia A. (2014) "Interpretive structural modeling the factors affecting on the choice of fellow in supply chain agility", Production and Operations Management, 5(2): 109-128, (in Persian).
 Mehregan M. R. (2004) "Advanced operational Research", (First Edition), University Book Publishers, (in Persian).
 Kazazi A., Azar A., Zangoi Nejad A. (2010) "An algorithm to measure the capabilities of supply chain services, with the approach of MCDM Fuzzy", Management Researches in Iran,14 (2): 149-172, (in Persian).