تعیین اولویت‌‌های رقابتی در زنجیره تأمین پایدار سلسله مراتبی تحت شرایط عدم‌‌اطمینان (مطالعه موردی: مجموعه شرکت‌‌های پارس‌‌توشه)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد، گروه مدیریت‌‌صنعتی، دانشکده ادبیات و علوم انسانی، دانشگاه گیلان، رشت، ایران

2 استادیار، گروه مدیریت صنعتی، دانشکده ادبیات و علوم انسانی، دانشگاه گیلان، رشت، ایران

چکیده

در دنیای رقابتی امروز، شیوه‌‌های مدیریت تولید گذشته که یکپارچگی کمتری را در فرآیندهایشان داشتند، کارایی خود را از دست داده‌‌اند. زنجیره تأمین پایدار را می‌‌توان ابزار عملی‌‌ای دانست که قادر است عملکرد قابل قبولی را با درگیری گسترده پایداری در کسب‌وکار ایجاد کند. در این راستا می‌‌توان برای داشتن عملکردی مناسب جهت پایداری بیشتر زنجیره تأمین اولویت‌‌های رقابتی را تجویز کرد.
پژوهش حاضر از نوع هدف پژوهشی-‌‌کاربردی ، از حیث روش، توصیفی-تحلیلی است و با هدف تعیین اولویت‌‌های رقابتی در زنجیره تأمین پایدار انجام شده است. در این پژوهش، ابتدا ابعاد زنجیره تأمین شناسایی شده و به یک ساختار سلسله مراتبی از آن دست‌یافتیم و سپس با بررسی ادبیات، زیرمعیارهای آن را تعیین کردیم و کلیه اولویت‌‌ها و زیرمعیارهای شناسایی‌شده را بر روی مجموعه شرکت‌‌های لوازم‌ خانگی پارس توشه با ترکیبی از فنون تصمیم‌گیری چندمعیاره مورد آزمون قرار دادیم. نتایج پژوهش نشان داد اولویت‌‌های رقابتی‌‌ که شرکت‌ها‌‌ با به‌کارگیری آن در بازار رقابت می‌‌کنند به ترتیب، هزینه، تحویل و کیفیت است و سایر اولویت‌‌ها با توجه به مقدار ارزش متفاوتی که برای  V (ارزش مقداری در نظر گرفته شده در رویکرد) قائل می‌‌شویم در رتبه‌‌های بعدی قرار می‌‌گیرند.

کلیدواژه‌ها

عنوان مقاله [English]

Determining Competitive Priorities in Hierarchical Sustainable Supply Chain in Uncertain Situation (Case Study: Pars Toosheh Company)

نویسندگان [English]

  • atefeh abdollahi 1
  • MohammadAli Valipour 2
  • Mostafa Ebrahimpour 2
1 M.A Industrial Management, Literature and Humanities Faculty, Guilan University, Rasht, Iran
2 Assistant Professor, Management, Literature and Humanities Faculty, Guilan University, Rasht, Iran
چکیده [English]

In today's competitive world, production management practices based on the past method have lost their effectiveness. Since those methods have less integrity in their processesand companies need more integration in all their manufacturing processes. Stable supply chain can be considered as a practical tool that can deliver acceptable performance with a massive sustainability of business engagement to have properperformance for more sustainability of supply chain prescribes competitive priorities can be considered.
The present research aims to determine the competitive priorities in the sustainable supply chain.This research is quantitative based on objective and descriptive-analytic based on method.In this research, we first identify the dimensions of the supply chain which had a hierarchical structure, then by examining the literature, criteria and all the priorities and sub-criteria was identified on the set of companies that is active in the Pars Toosheh company. Then the datawas tested with a combination of multi-criteria decision-making techniques. The results of the research showed that the competitive priorities that the company is competing with in the market and willing to invest more in it are: cost, delivery and quality, andother priorities based on the value we value that we consider for V place in the next priorities.

کلیدواژه‌ها [English]

  • Sustainable Supply Chain Management
  • Competitive Priorities
  • Lingustic perference
  • Fuzzy Set Theory

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