[1] Aaker, J. & Fournier, S. When Good Brands Do Bad. Journal of Consumer Research, (2004). 31(June):1-16.
[2] Mahmoodi, A. & Sadeghi, H. Pricing and inventory control of competing retailers with minor shortages. Journal of Modern Research in Decision Making. (2020). 5(2): 112-136.
[3] Heidarzadeh Hanzaee, k. and Kaini, A. A. Retail marketing. (2015). Tehran: Elm. (in Persian)
[4] Heidarzadeh Hanzaee, k. and Bani Asadi, M. Marketig research in shopping centers and malls. (2016). Tehran: Elm. (in Persian)
[5] Wang, Xuehua. Yang, Zhilin Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence fromChina’s auto industry. International Marketing Review, (2008). 25(4), 458–474.
[6] Kotler, P. and Keller, K. (2006) Marketing Management. 12th, Prentice Hall, Upper Saddle River.
[7] Aaker, J.L. Dimensions of brand personality, Journal of Marketing Research, (1997), 34(3). 347- 356.
[8] Fournier, S.M. Consumers and their brands: developing relationship theory, Journal of Consumer Research, (1998), Vol. 24. 343-73.
[9] Fournier, S. & Alvarez, C. Brands as relationship partners: Warmth, competence, and in‐between. Journal of Consumer Psychology. (2012). 22(2): 177-185.
[10] Cohen, R. J. Brand Personification: Introduction and Overview. Psychology and Marketing, (2014). 31(1): 1–30.
[11] Delbaere, M. McQuarrie, E. F. and Phillips, B. J. Personification in Advertising: Using a Visual Metaphor to Trigger Anthropomorphism. Journal of Advertising, (2011). 40, (1). 121–130.
[12] Kotler, P. & Kevin L. K. Marketing Management. 12th ed. (2011). New Delhi Prentice-Hall of India.
[13] Jalalzadeh, S. R. Kazemi, A. & Ansari, A. Designing the Pattern of Brand Based on Brand Equity in Financial System of Iran. The Modares Journal of Management Research in Iran. (2018). 22(3): 105-134.
[14] ] Aryan, M. Mansoori Moayed, F & Jordnaij, A. Satisfaction of Brand and Consumer Repurchase Intention. The Modares Journal of Management Research in Iran. (2018). 8(1): 1- 21.
[15] Heidarzadeh Hanzaee, k. Shokrgozar, S. (2010). The impact of advertising and brand personality on buying decisions. MSc thesis, Management department, Ghazvin branch of Islamic Azad University.(in Persian)
[16] Heidarzadeh Hanzaee, k. and Kaini, A. A. Retail marketing management. (2016). Tehran: Elm. (in Persian)
[17] Huang, Hazel H. & Mitchell, V.-W. The Role of Imagination and Brand Personification in Brand Relationships, Psychology and Marketing, (2014). 31(1): 38–47.
[18] McQuarrie, E. F. and Phillips, B. J. Personification in Advertising: Using a Visual Metaphor to Trigger Anthropomorphism. Journal of Advertising, (2011). 40, (1). 121–130.
[19] Huang, J. & Kandampully, J. “The role of emotional aspects in younger consumer-brand Relationships”, Journal of Product and Brand Management, (2012). 21 (2), 98–108.
[20] Finn, A. & Louviere, J.J. Shopping center image, consideration, and choice: another store contribution, Journal of Business Research, (1996), 35 (11), 936-50.
[21] Khani, M. Saghaie, A & Heidarzade, K. Modeling market penetration strategies Using factor-based simulation. Journal of Modern Research in Decision Making. (2019). 4(4): 177-204.
[22] Teller, C. & Elms, J. Managing the attractiveness of evolved and created retail agglomeration formats. Marketing Intelligence & Planning, (2010). 28 (1), 25-45.
[23] Avis, M. Aitken, R. Intertwined: Brand personification, brand personality and brand relationships in historical perspective. Journal of Historical Research in Marketing, (2014). 7 (2). 208 – 231.
[24] Eskine, K. J. & Locander, W. H. A Name You Can Trust? Personification Effects Are Influenced by Beliefs About Company Values. Psychology and Marketing, (2014). 31(1): 48–53.
[25] Aguirre-Rodriguez, A. Cultural factors that impact brand personification strategy effectiveness. Psychology and Marketing, (2014). Vol. 31(1): 70–83.
[26] Mohammad pour, A. Qualitative research method counter method 2. (2013). Tehran: Jamee Shenasan. (in Persian)
[27] Mansurian, Y. Research method in information science & Epistemology. (2014). Tehran: Samt. (in Persian)